What is the secret to the perfect cup of tea? To find out – and to demonstrate the new image capture and analysis capabilities of its AI-powered market research tool SBX – Streetbees asked members of the public to photo/film themselves making their perfect cuppa.
Because Streetbees can now supplement text-based survey responses with photos and video uploaded via its mobile app, with automatic analysis by machine learning algorithms, it was able to draw the following insights from image-based material submitted by 113 survey participants:
- Two thirds (67%) of Brits like cow’s milk in their tea, compared to 9% who use plant-based alternatives. nAlmost one in 10 (9%) use more milk than water in their tea.
- 5% put the milk in first.
- Only 31% like sugar in their tea.
- The optimum stewing time is 1 minute (preferred by 33%), followed by less than one minute (27%), more than 2 minutes (21%) and 2 minutes precisely (19%).
- Half view light brown tea as the perfect colour, with 39% preferring dark brown tea.
- When asked to make their perfect cup of tea, 25% of respondents choose alternatives to English Breakfast tea, with the most popular being Chai, Earl Grey and Green Tea.
SBX’s new capabilities enable organisations to capture and analyse consumer photos and videos at scale, giving them enhanced sentiment and behavioural insights, with results available via an interactive dashboard in as little as 48 hours.
