Valimail, a DMARC vendor and provider of automated email authentication and anti-phishing solutions, recently hosted a roundtable with Google and Yahoo to discuss the newly implemented bulk sender requirements (https://www.valimail.com/blog/roundtable-with-google-yahoo-recap/)
Participants pointed out that DMARC compliance is not just a technical issue but a critical business one, affecting everything from operational efficiency to customer relationships.
Valimail CTO Seth Blank said: “Inbox providers will soon begin to reject email that fails to meet their new sender requirements. While marketing emails have been getting most of the focus, any organisation likely has multiple emails that also need to reach compliance, including payroll, billing and invoicing, shipping notifications, password resets and contract updates.
“Like an annual physical at the doctor, it’s important to regularly examine the health and status of your entire email infrastructure, to make sure you don’t have any surprises as your business continually changes. With the new rules coming into play, doing that check now is doubly important, so that you can catch issues before they become more serious and negatively impact your business.
“An ounce of prevention now will prevent future problems as these new requirements become fully enforced over the next several months.”
Valimail offers a range of tools and guidance to help senders of all sizes achieve compliance with new email sender authentication guidelines, including Valimail Align.
Launched earlier this year, Valimail Align streamlines the path towards DMARC compliance for companies of all sizes. Its advanced, patented automation suite enables users to achieve SPF and DKIM alignment to meet the delivery requirements set by Google, Yahoo and other email service providers, in days, not months. Key features include:
• Streamlined compliance reporting: Rapid assessment of compliance across all sending services to ensure emails don’t end up being blocked;
• Automated configuration: Guided workflows to authorise all senders with a single click, eliminating the need for manual decoding of DMARC reports, IP address lookups or DNS change management; and
• Intelligent task lists: Step-by- step instructions to help configure or troubleshoot alignment issues for lightning-fast compliance with authentication requirements.
