AI-based text analysis and plagiarism detection specialist Copyleaks is calling for more transparency around AI use after discovering that 1.57% of all web pages now feature AI-generated content.
Its study of the period from 2013 to March 2024 shows that AI content on the web surged by 8,362% between November 2022, when ChatGPT 3.5 was released, and March 2024, driven by the use of AI to automate content creation.
Before ChatGPT 3.5 there was only a very modest increase in the number of web pages containing AI content – even after June 2020, when ChatGPT3 was released.
Alon Yamin, CEO and Co-founder of Copyleaks, said: “Of course, it was expected to see AI utilised within online digital content, but the saturation of it is possibly more rapid than we might have initially imagined. Generative AI poses excellent opportunities within digital content, but it still presents many challenges, especially around accuracy and transparency.”
He added: “If this past year is any indication, AI technology will continue to evolve exponentially. That’s why having the necessary tools to provide transparency around AI’s presence is crucial.”
