Rainforest Labs put land-use data into the hands of the Indigenous villages that need it most. Satellite data in Indigenous communities’ hands gives them control over their lives, their land, and the future of their rainforests.
On Earth Day, April 22, Brother International Europe celebrated the 15-year anniversary of its partnership with rainforest conservation charity Cool Earth.
Since 2009, Brother has been supporting Cool Earth initiatives in seven communities across 78,000 hectares of the Amazon and New Guinea forest, helping to protect 32 million trees with over 50 million tonnes of embedded carbon. Commenting on the anniversary, Hisashi Ota, Managing Director of Brother International Europe, said: “We are proud to have worked with Cool Earth for such a long time. Our ‘At your side’ vision is always to provide our customers with exceptional products and service, whilst doing what we can to limit our impact on the planet. Through Cool Earth, we are able to support vital work being conducted across the globe.”
Examples include improving water and sanitation for 2,500 people in Papua New Guinea and setting up Cool Earth’s Rainforest Lab in Peru, which gives access to Wi-Fi, technology and mapping tools to help communities protect their territories.
Matthew Owen, Director of Cool Earth, said: “We are immensely proud of our achievements working with Brother Europe, which not only support the conservation of the rainforest but also provide social and economic impacts, ranging from sustaining livelihoods to providing income and food security for indigenous communities.”
