EE has cut the ribbon on the first of 10 new Experience stores it is planning to open over the next 12 months as part of a £6 million investment in the UK high street.
The bricks-and-mortar Experience store in Bristol’s Cabot Circus gives shoppers an opportunity to see the latest in connected technology and get guidance and advice from in-store experts.
EE research shows that only 5% of Bristolians get technical advice from retail staff, even though 52% say speaking to a specialist would give them more confidence when choosing technology products.
Part of BT Group’s Consumer business unit, EE announced its new retail strategy in June 2023 with the launch of the EE Studio store in Westfield London.
