Identical twins?
Hour One, an AI-driven content pioneer, is promoting the availability of cinema-quality avatars on its all-in-one video production platform with reference to a new video in which LinkedIn Co-Founder Reid Hoffman (the company’s 2000th customer) conducts a hyper-realistic interview with his cinematic avatar.
Hour One built Reid Hoffman’s hyper-realistic digital twin using unique cloud infrastructure that combines Gen-AI inference and 3D rendering, built on top of AWS, GCP and Azure clouds, utilising Nvidia and Intel GPUs.
The avatar’s voice was created by Eleven Labs and its persona is generated by a chatbot built
on GPT-4 and trained on material produced by Hoffman over the last few decades.
Democratising video
The ability to create cinema-quality avatars brings new possibilities to Hour One’s generative AI (Gen-AI) video platform, which empowers customers to produce videos using lifelike AI avatars and text-to-video technology that converts text into speech.
Hour One claims its all-in-one platform democratises video production by cutting the time needed to produce videos by up to 90%, making it easier for businesses to scale video use across diverse applications, such as product demos, learning & development, internal communications and sales and marketing.
Customers can use Hour One’s own avatars or create their own, and do the same for voices, enabling them to create avatars or digital twins of company employees. The ability to produce cinema-quality avatars takes this to a new level.
Commenting on the Hoffman video, Hour One CEO Oren Aharon said: “We lead by example. We can honestly say that we use Gen-AI workflows in both our platform’s development and everyday operations which reflects our commitment to innovation and excellence. Reid Hoffman’s video highlights the advantages of Gen-AI for enterprises, and we take pride in showcasing this latest technology with our 2,000th customer.”
In addition to the ability to create cinematic avatars, Hour One has introduced a new day-to-day content creation workflow, empowering users to customise videos effortlessly.





