New fashion app Handpick uses semantic search tools to get a clearer understanding of what users are shopping for. Instead of only using phrases listed in retailer websites, Handpick lets users search using colloquial English and descriptive
phrases – and the more it is used, the more it learns. Handpick says that in trials shoppers were 75% more likely to be satisfied with their purchases, reducing the number of returns and potentially saving e-tailers millions of pounds in delivery costs.
